- The sex-positive movement is a social movement which promotes and embraces sexuality with few limits beyond an emphasis on safe sex and the importance of consent. Sex positivity is "an attitude towards human sexuality that regards all consensual sexual activities as fundamentally healthy and pleasurable, and encourages sexual pleasure and experimentation. The sex-positive movement is a social and philosophical movement that advocates these attitudes. The sex-positive movement advocates sex education and safer sex as part of its campaign." The movement generally makes no moral distinctions among types of sexual activities, regarding these choices as matters of personal preference.
- The terms and concept of sex-positive (or, alternately sex-affirmative) and sex-negative are generally attributed to Wilhelm Reich. His hypothesis was that some societies view sexual expression as essentially good and healthy, while other societies take an overall negative view of sexuality and seek to repress and control the sex drive.
- Like Reich, some contemporary advocates of sex-positivity define their philosophy in contrast to sex-negativity, which they identify as the dominant view of sex in Western culture and many non-Western cultures. According to these advocates, traditional Christian views of human sexuality define traditional Western values in relation to this subject. Thus, such proponents of sex-positivity claim that under the Western, Christian tradition, sex is seen as a destructive force except when it is redeemed by the saving grace of procreation, and sexual pleasure is seen as sinful. Sexual acts are ranked hierarchically, with marital heterosexuality at the top of the hierarchy and masturbation, homosexuality, and other sexualities that deviate from societal expectations closer to the bottom. Medicine and psychiatry are said to have also contributed to sex-negativity, as they may, from time to time, designate some forms of sexuality that appear on the bottom of this hierarchy as being pathological (see Mental illness). However, Western societies which predate Christian influence, such as ancient Greece, have often endorsed forms of sexuality that strongly conflict with Christian
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