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YayNay was an app that was allegedly ruined by child pornography. The author writes:[1]

I came up with the idea of YayNay in the summer of 2013 while clothes shopping with my 12 year old daughter, Maren. Maren would take a picture of each outfit she tried on and text the picture to her friends and ask them simply “Yay or Nay”. I was intrigued, so when I got home that night I did some armchair market research on Twitter and Instagram and found this Yay or Nay behavior to be fairly common.

Observing my daughter and the twitter and instagram behavior had me convinced building a “Yay or Nay” app would be a success because the app would align with existing human behavior.